For the first time in 2024, the Olympics welcomed the same number of male and female athletes. However, sexism has not changed in the same way, with these athletes still being judged on their appearance.

The campaign, developed by a make-up brand, aims to support these women and celebrate their strength. We chose to sponsor athletes who, by choice, do not wear make-up. However, when they do want to wear make-up, they know that we will always be there for them.